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Reverse reads: The Detroit Boat Club is one of the most exclusive social and athletic organization in Detroit. Its handsome home on Belle Isle near the bridge was erected in 1902 to replace one destroyed by fire. The building is one of the finest of its kind in the world. Its members enjoy unusual facilities for their favorite sport of rowing, which they combine with sailing and canoeing. Their balls feature the summer in Detroit society. In front of the bridge entrance to the club is one of the finest flower beds on the island.
Photo from a postcard mailed in 1914.